PocWallets has been creating minimalistic elastic wallets for your cards and bills since July 2013. Today I would like to reveal the new branding that includes a new brand name, logo, tagline and website.
28º (28 Degrees) will officially be the new brand name and will launch today. A new bend identity was chosen to reflect the upcoming growth to our product list. The new tagline ‘minimal, smart, elastic’ illustrates our core values: to create useful products with minimalist designs out of elastic fabrics.
The logo design beckons to our previous brand PocWallets, maintaining it’s characteristic flowing logo. The new domain (www.28deg.com) also launches today showcasing new artwork and a refreshed lineup of the most popular wallets of the past three years. The rebranding was developed by ColourBlind Studio and myself, leading the art direction.
Over the next six months we will be launching various new products that will reflect the same quality and value that thousands of customers have come to expect from us over the past few years. For more information, please visit us at www.28deg.com or follow us on Instagram and Twitter @28deg and of course Facebook @28degams.